What is Retail?

What is retail and what can retail software do for your business?

Retail, retailing, and retailers. You’ve probably heard these terms before, but what do they mean?

Retail, by definition, is the sale of goods or service from a business to a consumer for their own use. A retail transaction handles small quantities of goods whereas wholesale deals with the purchasing of goods on a large scale. Retail transactions are not to be confused with online transactions; goods must be sold from a single point directly to a consumer for their end users.

A retailer is a person or business that you purchase goods from. Retailers typically don’t manufacture their own items. They purchase goods from a manufacturer or a wholesaler and sell these goods to consumers in small quantities.

Retailing is the distribution process of a retailer obtaining goods or services and selling them to customers for use. This process is explained through the supply chain.

What is a supply chain?

1

Manufacturers and Wholesalers

Manufacturers produce goods from raw materials using machines and labor. Once production is complete, wholesalers purchase the goods and sell them to retailers. Wholesalers sell large quantities of goods to retailers at low prices.

2

Retailer (also known as the merchant)

Retailers purchase goods either from the wholesaler or directly from the manufacturer. From there they will sell those goods in small quantities to end users.

3

Consumer (end user)

Purchases goods from the retailer in small quantities to satisfy demand.

Common retail types:

Retail comes in many shapes and sizes; each one comes with its own pros and cons. Depending on the type of business, one retail model may be a better fit than others.



Try an Erply demo if you are interested in opening any of the following retail models. Erply’s solution is simple enough that it can work for one-store independent retailers but comprehensive enough that it can be used by franchises to successfully manage high volumes of inventory and reporting. Erply is scalable, so businesses can transition smoothly from one retail model to another.

How can retailers benefit from retail software?

It might seem intimidating to switch from traditional, hardware cash register to a cloud-based POS system the switch is well worth it. Retailers have a lot to gain from using a POS, from functionality to analytics and reporting.



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